CAPABILITY · ORGANISATIONS · THE NEXT ERA OF WORK
I build the capability organisations need for what comes next.
Founder. Fractional CXO. Building the capability infrastructure for the next era of work.
Everything I do sits on one question: what capability does a business actually need, and how does it build, access or deploy it? That runs through Fractionals Match, through the advisory work I do with founders and leadership teams at InnovoHR, through my fractional executive work, and through the writing, speaking and teaching I do on capability, talent and the future of work.
Where I’m going
The next era of work will be organised around capability, not just jobs.
AI
AI is changing what organisations need from people.
Fractional work
Fractional work is changing where and how businesses access expertise.
Structure
Traditional structures assume capability sits inside defined jobs and permanent headcount.
So I ask a different question
What capability does the business need — and what is the best way to access, build or deploy it?
That question is where I am putting my work. Not a view about headcount, org charts or HR process, but about how capability gets identified, built and moved through a business as AI and new models of work reshape both.
What I’m building now
Three ways into the same problem.
Build the infrastructure. Advise the organisations. Keep testing the thinking in public.
Building
Fractionals Match (BETA)
Building capability intelligence and a different way for organisations to identify and access fractional leadership.
Start with the capability the business needs, not a predetermined job title.
Advising
InnovoHR
Working with founders, CEOs, leadership teams and organisations on the people, culture, communications and organisational capability required to grow, change and execute.
Building capability inside the business, not delivering HR/ People services to it.
Exploring
Writing / Speaking / Teaching
Capability Intelligence · AI and organisations · fractional leadership · future of work · talent · organisation design · people and culture.
Including work connected with leading UK Universities and Business School, alongside founders and leadership teams.
- People Strategy
- Organisational Design
- Culture
- Leadership & Manager Capability
- Internal Communications
- Employer Brand
- Transformation
- M&A
- Growth & Scale
- Executive Advisory
- Future of Work
- AI & Organisational Capability
WHERE I’VE BEEN — THE EVIDENCE
Why believe the point of view.
Almost two decades building capability inside hypergrowth, transformation, M&A and international organisations > across talent, organisation design, culture, communications and employer brand.
2,000 → 8,000
GLOBAL HEADCOUNT GROWTH
Supporting Arm’s global organisational growth.
0 → 250
TECHNOLOGY ORGANISATION BUILT
River Island technology organisation built in under 12 months.
0 → 80
TECHNOLOGY GROWTH IN 12 MONTHS
Compare the Market technology organisation growth.
26 countries · 52 offices
GLOBAL TALENT RESPONSIBILITY
Talent, employer brand and communications across international organisations.
44%
INCREASE IN THE RIGHT APPLICATIONS
Following careers-site and talent experience transformation.
UK/ Europe · MENA · USA · APAC
M&A EXPERIENCE
People, communications and organisational experience across international M&A environments.
Arm
Global Employer Brand & Recruitment Marketing across EMEA and APAC/LATAM through a period of significant organisational growth.
Scandit
Director of People Experience & Internal Communications — culture, communications, employer brand, talent and organisational capability.
Compare the Market / BGL Group
Talent brand and attraction across multiple consumer brands, building recruitment marketing capability internally.
River Island
Technology recruitment strategy through digital and transformation hiring.
ASOS
Talent and employer brand experience in a high-growth digital retail organisation.
Hypergrowth · Funding rounds · IPO readiness · M&A · Global transformation
Why me
I see the gaps between functions.
My career has been spent on the organisational problems that sit between functions and rarely have one obvious owner.
Not broad HR experience, the system connecting strategy, people, talent, culture, communications, organisation design and execution.
My value is rarely knowing what an organisation should do. It is working out what is really stopping it from doing it...
- Business strategy↔People
- Talent↔Culture
- Communications↔Organisation design
- Human judgement↔AI
- Thinking↔Execution
Work with me
Three ways in.
Build or reshape an organisation
InnovoHR
For founders and leadership teams who need to build the organisational capability required for growth, change or transformation.
Access fractional capability
Fractionals Match [BETA]
For organisations looking for experienced fractional leadership based on the capability they need.
Work with me
Aylin Abdullah
Fractional CXO · Advisory / NED · Speaking · Teaching · Collaborations.
If you are building, scaling or reshaping an organisation, capability is where the conversation starts.